For Logitech, ensuring a seat at the table for founders of color is simply good business.

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For Logitech, ensuring a seat at the table for founders of color is simply good business.


As one of the world’s largest computer accessory companies, Logitech understands that fostering a more diverse, inclusive and equitable marketplace yields both innovation and, ultimately, a healthier economy. After all, the various products they sell are only as good as the well-being of our world. And with a global footprint of 6,600 employees across 5 continents, Logitech recognizes that with their massive reach comes great responsibility. That’s why they partner with programs like EnrichHER.

Logitech is committed to not only funding diverse-led companies, but to ensuring those founders have the resources and knowledge needed to access capital and opportunities. Their partnership with EnrichHER consists of funding and empowering diverse led companies across the nation. By empowering companies to use their unique differences, this drives the economy and gives hundreds of qualified businesses the chance to reach their full potential.

This is just one of the ways that Logitech is “driving big change” and giving back to the communities they touch. Partner with us to discover how EnrichHER can help you meet your social responsibility goals.


EnrichHER is a financial technology platform that matches revenue-generating companies led by women and founders of color to individual and institutional sources of funding. Since 2017, EnrichHER has deployed upwards of $4 million through its platform and matched business-owners to $13 million in working capital through its Accelerator. By providing capital, coaching, and connections, we are fueling the fastest-growing demographic of business owners. Our network has engaged with over 23,000 advocates through its digital community and in-person activations.

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When Dr. Roshawnna Novellus first learned of the dismal statistics surrounding women-owned businesses and financial lending, she knew there had to be a solution.

After all, raising funds was a skill she'd mastered since high school after securing over $600,00o in college scholarship funds to pay for 11 years of higher education and avoid the student loan debt trap. Her mother, a full-time teacher and serial entrepreneur, had taught her that women should always be in control of their financial power. As Novellus journeyed through her education (she holds a Ph.D. in Systems Engineering from The George Washington University and Master of Science in Information Technology from Rensselaer Polytechnic Institute) and career as a Counter Terrorism Expert, she grew to understand her mother's lesson even more.

Fast-forward to 2010, when Novellus moved to Atlanta and began consulting women-led businesses. It was here that she realized that the number one barrier to growth for women owners is access to capital.

According to national reports, women get approved for business loans at rates about 20 percent lower than the same rates for men. They also receive smaller loans than men, with only 4% of business loan dollars ($1 out of every 23)going to women. Additionally, women of color historically have had an even tougher road in the financial sector. They're often targeted by predatory lending agencies and are the least likely to receive investment funds. Only 0.0006% of venture capital investments between 2009 and 2017 went to Black women.

This is exactly why Dr. Novellus founded EnrichHER. Her vision is to use EnrichHER's fintech platform to support 100,000 businesses with women founders, women CEOs, and women in leadership positions across the U.S. She also wants to make funding those businesses accessible for all kinds of investors, not just the wealthy.

This is a simple, but powerful premise. Increasing the availability of capital to women-led businesses ensures that these businesses thrive, create jobs, sustain the economy and strengthen whole communities.


You are looking for the best available funding options, and we’re here to help. Build your financial savvy and explore funding opportunities that are right for your business.

By completing the Business Financing Accelerator, you are taking the first step toward becoming prequalified for EnrichHER’s flexible and affordable loan programs.

EnrichHER’s five week accelerator programs puts you on the fast-track to funding and gets you access to our network of funders.

Whether you are looking for a loan, need to put together a grant application strategy, or considering taking on venture capital, we help you understand the big picture so you can make the best decision.



  • Operates the business on a day-to-day basis
  • Minimum credit score of 600


  • In operation for at least one (1) year
  • Demonstrated financial ability to repay the loan
  • Has a website or social media presence
  • Clearly defined use for the loan

These individuals have the drive and passion to conquer the world. They have taken the lessons from our Business Accelerator Program and applied those skills to make their businesses thrive and flourish. Take some time to get to know these members of the EnrichHER community.

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