EnrichHER connects funders committed to putting their capital in the hands of new majority founders to highly qualified companies. We’re not venture capital, we’re the new way for existing successful businesses to grow. Join us.


We can no longer wait to be included by those who’ve intentionally built a system to exclude us

Women are the highest growing segment of business owners in the United States, yet, we’re expected to accept the financial leftovers of the privileged.

Time and time again, research has shown that gender diversity results in more profits, more team satisfaction, and more diversification in thought. If not now, then when? Women are no longer going to wait for others to give us permission to be in charge of our own economic power. The time is now for us to claim what’s ours.

If you agree, EnrichHER is the solution. We have a database of highly qualified companies led by New Majority founders and gender-diverse teams that can amplify their work, impact, and profits with your financial support and investment. The time is now to ensure that the next generation of business owners succeed.


183A2490 smaller.jpeg

Dr. Roshawnna Novellus

Founder & CEO

Dr. Novellus is a gender equality advocate who believes in economic empowerment and inclusive economic growth. With a background in both Computer Engineering and Finance, she works to connect companies and investors, and to provide New Majority entrepreneurs with the funding and training they need to win. Roshawnna was honored as one of the Women Who Means Business by the Atlanta Business Chronicle, one of the 40 Under 40 by Georgia Trend, as a Halcyon Fellow for Social Impact, as one of the Top 25 Disruptors and Innovators in Tech, and one of the 27 Black Founders and Investors to watch in 2019 by PItchBook.


Sid Tanu

Chief Risk Officer

Sid has over 15 years experience in banking and investment. He specializes in underwriting various consumer and business loan products (credit card, installment loan, small business loan, etc). He also has vast experience in marketing, analytics, and risk management.  He has worked for Capital One, Mint Quantum, and IRI Consultants. He handles EnrichHER’s financial compliance and risk protocols, as well as brings his personal approach, one-on-one attention, and deep belief in the success of all businesses to the students in our Business Financing Masterclass. He lives and works in Richmond, VA and enjoys playing tennis and discovering new music and good food.

simon 9.jpg

Diego Machado

Chief Technology Officer

Diego is a developer at heart, with more than ten years of experience. He has worked with many technologies, first as a game developer, then as a web developer. This varied experience means he’s skilled in many technologies, including:  ActionScript 3, HTML5, Unity3d, Laravel, WordPress, and Apex for Salesforce. He has a passion for discovering problems and finding solutions.


Uliana Dino

Marketing Director

With over 8 years of experience in design and creative direction, Uliana uses her impeccable visual sense to design EnrichHER’s branding, storytelling, and digital marketing. As Marketing Director, she leads the team on maintaining EnrichHER’s brand identity and communicating with all stakeholders. Uliana is the mastermind behind owned and paid media. In her off hours, she is an accomplished fashion designer.

Image from iOS (1)

Nicole Pomije

PR Manager

Nicole started NB Talent services in 2012 in New York City to bring a big business service to small businesses and startups. Now based in Minneapolis, she has worked in the marketing space for over a decade and specializes in social media management and public relations. Pomije has executed campaigns across multiple industries from fashion to food. She has relationships with several top-tier media outlets including Forbes, Inc. and Ariana Huffington’s Thrive Global.


Dr. Victoria Farmer

Digital Community Manager

An experienced audience engagement specialist with a background in Literature and Gender Studies, Victoria is passionate about elevating women’s voices and unique stories. She spends most of her day hanging out in EnrichHER Society, our online community of amazing entrepreneurs, connecting members to funding, training, and networking opportunities. In her free time, she is learning to play the ukulele.



What is EnrichHER?

EnrichHER unites founders and funders who share a common vision for sustainable women-led ventures. Our EnrichHER Funding platform provides debt-based funding to women entrepreneurs. The EnrichHER Funding portal is set up to leverage additional sources of capital beyond banks and accredited investors by handling funding sources from accredited and non-accredited sources.

What is EnrichHER Society?

EnrichHER Society is a private, mighty, network that provides one-of-a-kind opportunities and access to capital, coaching, and connections. Unite in-person and online with others who are aligned in the beliefs that there is no limit to success and that women-led businesses should have equal access to financial support and freedom.

Who can support companies listed on EnrichHER Capital?

All US residents can make investments on EnrichHER Funding. You no longer have to be wealthy to have access to investment opportunities other than the public market!
For more information, please refer to the EnrichHER FAQ for Investors. 
Let us do the vetting for you
  • Your time is precious
  • Putting underinvested leadership teams first
  • Building a community of visionaries
EnrichHER Join the movement
+ +