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Freeman Capital helps customers close the wealth gap by providing wealth management for the price of a Netflix subscription. It provides financial planning, investment management, and insurance at scale. Research shows that people with a financial plan have double the wealth of those without a plan. Freeman serves customers who are first-time investors and first-generation investors.

“I thought I was doing well when I bought my first house at 20 and exited my first business at 27,” says founder and CEO Calvin Williams, Jr. “However, when I spoke with a wealth manager who told me that I didn’t have enough to ‘qualify’ for his services, I knew that something was wrong with this industry and I had to fix it.”

Williams, who graduated from NC A&T State University with a computer science degree, created a company that leverages a mix of artificial intelligence and knowledgeable human traders to break down barriers for people who are ready to invest. As the only B2C, automated wealth management platform offering investments in currency and forex starting at $1,000, Freeman Capital actively manages investments different from cookie-cutter stocks, bonds, and ETF portfolios.

“The most exciting part is hearing from customers,” Williams says. “You can literally hear it in their voice or read it in their messages, the excitement that someone built a way for them to build generational wealth. It is so energizing and motivating.”