Benite Corion is the founder and Ceo of Braids By Bee, Inc. She began braiding and twisting dreadlocks for her friends and family for free and discovered early on that she had a talent for understanding others’ visions of their own natural beauty and how to help them realize it.
Braids By Bee Inc. Beauty Salon is a place that combines beautification, education, and inspiration, all the while motivating the clients to maintain their hair growth and health. It is like no other beauty salon; the techniques for revitalizing dreadlocks that Benite uses are unique in the beauty industry. She invented her own type of Dreadlock Extensions called InstantLoc Dread Extensions. This hair solution, which allows those with thin or damaged hair to get permanent dreadlock extensions, brings clients in from all around the world.
Corion endured a very difficult upbringing during which her mother struggled with mental illness. Without parental guidance and care, Corion sometimes had to resort to stealing to provide for herself. She spent a short time in jail for her crimes, but she triumphed over this adversity, relying on perseverance and her ability to learn and adjust quickly.
She was employed as an office manager for a diesel company when the stock market crashed in 2011, and that change motivated her to start her own business. She worked out of her home at first, started to build clientele on Craigslist, and eventually rented a chair at a salon.
After moving to Florida, she realized there was a large demand for braiding salons but not much professional supply. She began developing her InstantLoc Dread Extensions to provide a solution for clients who were dealing with balding, thinning or damaged hair. These clients thought they would never be able to have the extensions they wanted, and she was excited to make it possible for them to wear their favorite hairstyles again.
She hopes her story will serve to inspire other founders who have gone through difficult life experiences: “Life is not over because you encounter obstacles,” says Corion. “Embrace them and use them to get yourself to a better place.”
Braids By Bee plans to use EnrichHER capital to begin selling hair products in addition to the services she already provides her clients.
Founded in 2018
Based in Ft. Lauderdale, FL