Meet the Finalists for EnrichHER’s $5k Small Business Grant May 2021

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EnrichHER is proud to fund underinvested women and founders of color so they can enrich their communities and create products and services that better reflect the input of the people they serve. On April 1st, we opened applications for the 5th round of our $5k Small Business Grant, and we’re excited to announce the finalists.

A new finalist will be added every day here on the EnrichHER Blog, and the winner will be revealed on May 14th.

EnrichHER is a financial technology platform that matches revenue-generating companies led by women and founders of color to individual and institutional sources of funding. Since 2017, EnrichHER has deployed upwards of $4 million through its platform and matched business-owners to $13 million in working capital through its Accelerator. By providing capital, coaching, and connections, we are fueling the fastest-growing demographic of business owners. Our network has engaged with over 47,000 advocates through its digital community and in-person activations.

More Prizes

In addition to one $5,000 grant winner, 5 runners-up will each receive a $500 grant, and all finalists will receive a scholarship to EnrichHER’s Business Financing Accelerator. The program trains founders to secure over $100,000 in funding and expedite growth while plugging them into a community of likeminded entrepreneurs who can open new doors to opportunity.

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Without further ado– meet the finalists!

Charmaine Kepler

About Status Alert for Emergency, LLC

SAFE SMS Software is a fully integrated solution, built with a strong digital and user-friendly infrastructure. The app enables quick and easy communication using four alert levels and panic button digital tools to communicate important safety statuses to 10 SAFE trusted contacts, with 2-in-1 functionality – pre-recorded SMS texts and real-time GPS location.  This sends loved ones and friends a rapid response during an emergency to let them know that either you are safe or that you need help.

The application was also designed to enhance the schoolwide day-to-day operations to assist school personnel in disseminating information to internal and external sources and help first responders access to current real-time GPS location and safety status’ in emergency situations. In addition, it provides a more effective and efficient response system between administration, parents, and everyday users during any crisis situation.

Learn more at

Jennifer Aos

About Anatomy of Style

Anatomy Of Style provides residential and commercial interior design services. We are dedicated to specifying sustainable, eco-friendly materials and supporting local businesses whenever possible. Services include remodeling, decorating, custom window treatments, color therapy, real estate staging, lighting design, budgeting, space-planning and procurement of art and furnishings.

We are dedicated to client satisfaction and acquiring the latest resources to enhance our client’s lifestyle and investment for years to come. As the company founder, Aos has worked in the luxury furniture, fashion and art industry for over a decade before launching her interior design business in 2004. She has lived in Los Angeles and San Diego and has clients in both cities. She is a LEED accredited interior designer committed to environmental responsibility and sustainable design.

Learn more at

Kristen Lucas

About The Well: Community for Women

The Well is a nonprofit community for all women. It provides workspace, events for the community, and women’s businesses all with childcare included! Our customers are primarily working from home moms who either work remotely for a company or are building their own business. We also support 6 other nonprofits that have women coming out of (trauma i.e. sex trafficking, pregnancy-safe house, or crisis situations) who can utilize any of our services, attend an event, or be teamed with a mentor through our scholarship program.

Learn more at

Gwen Taylor

About Wind and Soul

Wind and Soul is positioned to be a fully sustainable, zero waste eco-resort specializing in yoga, wellness and healing arts retreats – the only one of its kind in the Southeast.

Our business is built on guiding principles that reflect mission over brand – we believe in building community, prioritizing health and wellness, upholding responsible, sustainable, eco-friendly business practices, and creating sacred spaces for connection and reflection.

Learn more at

Cheryl Cooper

About The Women’s Empowerment Institute:

As “The Women’s Empowerment Institute,” I stand for empowering women to own their impact, embracing change, building momentum, and making a change in the world. I do this by leveraging more than 20 years of experience in corporate, to coach women on how to monetize their online presence and build their websites and courses. I believe by empowering women to share their gifts with the world, as business owners, I can help change the face of small business owners in the US.

Learn more at

Adrian Whiteside

About Rugged Past Righteous Future

Rugged Past Righteous Future is a new nonprofit whose mission is to be relentless in our quest to provide services and resources to newly released individuals in our communities. Located in Gwinnett County, GA, our goal is to make sure people released from prison in our county have a fair second chance at life.

We have 3 core programs designed to help these individuals cope in today’s society:

1) Career Development and Job Placement, to help them find work and the skills to keep it.

2) Convicted Parents Program, to help reunite Ex-felons with their child(ren) and give them a place to decompress with peers who can relate.

3) Project Payback. a program for the community and giving back to it. Inmates sentenced to community service or work release programs will help in the community with whatever is currently needed.


Symone Lewis

About Shoulder Bare Ltd.

Shoulder Bare is a beauty/fashion brand that helps women exude confidence in Off-The-Shoulder Fashions. Barelastics is a patented beauty accessory that eliminates the frustrations and insecurities that come with wearing off-the-shoulder fashions. It acts as a reverse suspender while discreetly holding sleeves in place.

As a woman and clinical psychologist, I know how the embarrassment from a seemingly little fashion mishap can derail social, professional, and romantic situations. With Barelastics, not only can women regain their freedom of movement but walk confidently in their femininity. Be bold, be beautiful, be authentically you with Barelastics.

Learn more at

Kenya Johnson

About Heavy Brain Marketing & Consulting

We are in the business of upskilling entrepreneurs that run small to medium businesses. We take skills that are required in today’s digital age such as video production, editing, and marketing analysis to amplify the reach and influence of our clients to increase success towards their business goals. By having a uniquely created streamlined process that cohesively links structuring their business foundation and content development, we are able to cater to each of our client’s individual needs for the purpose of digital marketing.

Learn more at

Tracy Taylor

About My Kitty’s Palace

My Kitty’s Palace is a small rapidly growing home-based business of natural skin products for men and women of color. Each product is personally curated and practically every ingredient can be found in the kitchen.

Learn more at

Rosaline Law

About Heavenly Bodies Live

Heavenly Bodies Live LLC is a company cultivating and motivating the mind, body and souls of people, young and old. We provide a way through proper nutrition, exercise, and natural remedies to assist people that struggle with adhering to healthier lifestyles. Some of our services include: weight management, personalized health consulting, cooking demonstration through lectures and group exercise classes. In all, our products and services turn people’s goals into realities.

Learn more at

Diamond Dixon

About The Yu Media, LLC

THE Yu is a membership-based digital hub for Black individuals to discover and gain knowledge about the arts, music, visual culture, and artist education by Black creatives. Our customers are Black millennials and Gen Z-ers who are art and media enthusiasts.

Learn more at

Sadaf Sajwani

About Games and Learning, Inc

Games and Learning, Inc advances digital media to improve the lives of children. With support from the National Science Foundation, we are launching a new platform at to make it easier for parents and teachers to find and buy high-quality digital learning content that benefits kids. In addition, we curate and distribute web-based games and other interactive tools, with discounted access for kids in need.

We support 30 million children living in low-income families by providing transformative learning experiences accessible across all devices and at lower prices for Title I students.

Congratulations to all the finalists! The runners-up will be announced on May 13th.

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EnrichHER is a financial technology platform that matches revenue-generating companies led by women and founders of color to individual and institutional sources of funding. A Certified B Corporation™ and portfolio company of Techstars, Fearless Fund, and Georgia Tech’s ATDC Accelerate program, EnrichHER has been in-market since 2019, deploying $14M in capital to traditional businesses from 47 states. Our network has engaged with over 98,000 companies through our digital community and in-person activations. Named one of Atlanta Business Chronicle’s 2021 “Atlanta Startups to Watch” and winner of the FinTech South Challenge, EnrichHER is proud to fuel the fastest-growing demographics of business owners — Black women and diverse-led companies — by providing capital, coaching, and connections.

Because EnrichHER offers a turn-key Fintech platform with access to over 98,000 New Majority business owners, we partner with foundations, corporate giving departments, and impact investment groups to deploy $10 Million impact funds to our ecosystem.


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